Title
Publicity (Mike Williams)
Description
Projectionist Mike Williams describes undertaking publicity activities, including borrowing an elephant from a visiting circus.
Creator
The Projection Project
Source
Interview with Mike Williams
Publisher
The University of Warwick
Contributor
Richard Wallace
Mike Williams
Relation
http://cinematreasures.org/theaters/7970
Type
Sound recording
interview extract
Interviewer
Richard Wallace
Interviewee
Mike Williams
Date of Interview
25/08/2015
Transcription
I would do publicity for them, taking publicity around Cardiff and putting show cards everywhere around the City. I organised a few publicity schemes while I was a rewind boy for God sake. I borrowed an elephant one day to take to the cinema because I thought it was a good thing to do. And the cinema thought it was wonderful, you know, they hadn’t had many elephants go to the cinema. Good days. A film called Jumbo, you probably remember the film called Jumbo with Jimmy Durante in. And at the same time Chipperfield’s circus was in Cardiff, so I thought, logical, on my way home, on my bicycle one day I popped in and said, “Could we borrow an elephant to go to the cinema?” And they thought it was great. They marched this damned elephant down through Cardiff into the cinema on the Sunday night. Wonderful publicity. And of course, kudos for me, you know.
Original Format
One-to-one interview
Bit Rate/Frequency
320kbps
Cinema
ABC (Olympia) Cinema, 67 Queen Street, Cardiff
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